Each prompt is a template — swap the bracketed variables for your category, voice, and data. Build a brand-voice block once (3 adjectives, two "we say X, not Y" pairs, a short banned-words list) and reuse it across the copy prompts.
**Prompt 1 — Product description with brand voice**
```
You are a copywriter for [BRAND], a [category] store. Voice: [3 adjectives
+ 2 "we say X not Y" pairs]. Banned words: [list].
SKU spec: [title, materials, dimensions, hero benefit, features, use cases]
Write: a 10-word hero line, a 60-80 word primary paragraph, five
jobs-to-be-done blocks in the customer's words, five plain-language spec
bullets, and one "not for you if" line. No exclamation marks.
```
**Prompt 2 — Collection page intro by search intent**
```
You are an SEO strategist for a store. Collection: [name]. Primary
keyword: [keyword]. Secondary: [list].
Write four 90-word intros, one per intent: comparison, specification,
replacement (alternative to [competitor]), and use-case. Each opens with
the query reframed as a statement, names a filter shoppers should use,
and ends with one internal-link anchor. Avoid "in the world of."
```
**Prompt 3 — Meta descriptions at scale**
```
You are an ecommerce SEO writer. Below are 10 product titles + one-line
benefits.
[paste]
For each, write a meta description under 155 characters that names the
product, the primary benefit, and one trust signal (free returns, fast
ship, etc. — only if [true for our store]). No clickbait, no all caps.
```
**Prompt 4 — Support ticket triage and reply**
```
You are a CX lead for [BRAND]. Policies: [paste shipping, returns,
refund policy]. Below are 10 tickets.
[paste tickets]
For each: intent label (shipping / returns / sizing / damage / other),
a draft reply (140 words) grounded ONLY in the policy above, the
decision if one is needed, and a confidence flag. Do not promise
anything outside the stated policy. Do not blame the carrier.
```
**Prompt 5 — Bundles from order history**
```
You are a merchandiser. Below are 100 multi-item orders (order ID, line
items, AOV).
[paste]
Find the 5 most common 2-item co-purchase patterns (≥5 orders each).
For each, propose a bundle: a 4-word name, the JTBD in customer words,
a 5-15% bundle discount with rationale, and the placement (PDP cross-sell,
cart upsell, or collection feature). Surface any pattern that surprised you.
```
**Prompt 6 — Cross-sell copy for the cart**
```
You are a conversion copywriter for [BRAND]. Hero product: [SKU].
Natural add-on: [SKU]. Voice: [reuse voice block].
Write three cart cross-sell modules (one line + one supporting sentence)
that each name a different reason to add the second item: completes the
job, saves a trip, or qualifies for free shipping. No false urgency.
```
**Prompt 7 — FAQ + schema from tickets**
```
You are a technical SEO and CX lead. Below are 40 tickets from the last
30 days.
[paste ticket export]
Find the 8 most common pre-purchase questions (≥3 tickets each). For each:
the question as a buyer would type it (8-14 words), a 50-80 word grounded
answer, the page it belongs on, and a JSON-LD FAQPage block. Do not invent
answers the tickets don't support.
```
**Prompt 8 — Product photo prompt for image generation**
```
You are an art director for [BRAND]. Product: [describe]. Brand mood:
[3 adjectives]. Use case to show: [scenario].
Write an image-generation prompt for a lifestyle product shot: subject,
setting, lighting, camera angle, color palette, and mood. Keep the
product accurate to the spec. Add one negative-prompt line of things
to avoid (text artifacts, distorted hands, busy background).
```