The Compliance Foundation: What AI Can and Cannot Do for Advisors
AI language models are text-prediction engines. They do not hold licenses, cannot perform suitability analysis, do not know a client's financial situation, and are not subject to fiduciary duty. That means every prompt in this guide must be understood as a drafting aid — the equivalent of a very fast junior writer who needs a licensed professional to review and take responsibility for everything they produce.
Under FINRA Rule 2210 (Communications with the Public), all retail communications must be approved by a registered principal before use. Under the SEC's Marketing Rule (17 CFR 240.206(4)-1), investment advisers cannot use testimonials or performance claims that are misleading, and all advertising must meet specific disclosure standards. AI-generated content is marketing content — it falls squarely within these rules. The FINRA website (https://www.finra.org) and the SEC's guidance at https://www.sec.gov both address how digital tools and automated content tools interact with existing rules; check both for your firm's specific situation.
Three hard rules for every prompt in this guide: (1) Never paste nonpublic client information — names, account numbers, portfolio values, Social Security numbers, or any detail that could identify a specific client — into a consumer AI chatbot. Consumer tools are not compliant with Regulation S-P or your firm's data-security policies. (2) Never publish or send AI-generated text before compliance review and, where required, principal approval. (3) Never let AI make or imply investment recommendations. Every prompt here is framed to produce educational, explanatory, or administrative text — not advice. Review every output with that standard in mind before it goes anywhere.