Here are all six components in one prompt. The parenthetical labels are annotations to show the anatomy — you'd delete them in real use.
```
You are a B2B SaaS copy editor with a sharp, plain-English style. (role)
You edit for clarity and concision and never invent product claims. (role + safety)
Rewrite the product description inside <desc> tags so a busy buyer (task)
gets the value in the first sentence.
Audience: technical founders evaluating tools quickly. (context)
Brand voice: confident, specific, no hype words. (context)
Return exactly: (format)
- A one-line headline (max 12 words)
- A 3-bullet "why it matters" list
- One plain-English call to action
Constraints: (constraints)
- Total under 90 words. Active voice. No superlatives or buzzwords.
- Only use facts present in <desc>. If a claim isn't supported there,
omit it — do not invent features or numbers.
Example headline style we want: (example)
"Ship structured logs in an afternoon, not a sprint."
<desc>
{{paste the raw product description here}}
</desc>
```
Walk it and you can see each part earning its place: the role sets voice and a safety rule, the task is a single clear imperative, the context names audience and voice, the format pins the exact output shape, the constraints cap length and forbid fabrication, and the one example demonstrates the headline style. Strip the annotations and this is a production-ready prompt.
---
To generate a draft of this structure for your own task, run it through the ChatGPT Prompt Generator or, for product copy specifically, the Product Description generator — then tune each component against real inputs. When output disappoints, don't rewrite blind: walk the six parts and fix the one that's missing.