What each of the ten tools actually does — and where most creators waste money
**Opus Clip** is the clearest category winner in long-form-to-shorts. You paste a YouTube URL or upload a podcast, and Opus uses its ClipAnything model to surface 10-30 candidate shorts ranked by a 'virality score,' auto-reframe them to 9:16, add captions, and queue them for posting. The Starter plan is $15/mo for 150 upload minutes at 1080p, Pro is $29/mo for 3,600 minutes (which is 60 hours of source material — enough for most full-time podcasters), and Premium is custom (https://www.opus.pro/pricing). If you publish less than three full-length episodes a month, you are overpaying on Pro.
**Submagic** is built for the opposite end: you already have a short, you want the captions, B-roll cutaways, sound effects and zooms that make it watchable. The Starter plan is $16/mo for 10 videos, Pro is $24/mo for 30, Business is $48/mo for 90, and Studio is $80/mo for unlimited plus API access (https://www.submagic.co/pricing). The Submagic vs Opus question is mostly about where in the pipeline you sit — many channels run both, with Opus producing the raw clip and Submagic styling it.
**Descript** is the transcript-first editor. You import audio or video, get a transcript, delete words, and the underlying media is cut. The Hobbyist plan is $19/mo with 10 hours of transcription but watermarked exports, Creator is $35/mo with 30 hours and unlimited exports plus 1 hour of AI Speech, Business is $50/mo with 40 hours and SSO, and Enterprise is custom (https://www.descript.com/pricing). Descript also bundles Overdub voice cloning, Studio Sound and AI Eye Contact, which means it competes with ElevenLabs and Captions at the edges.
**Captions** dominates talking-head: AI Eye Contact, AI Edit (auto-cut your selfie video), AI Avatars and AI Twin to clone yourself for B-roll. Pro is $9.99/mo, Max is $24.99/mo, and Scale is $44.99/mo (https://www.captions.ai/pricing). Captions is the cheapest entry in this list, and if you are a one-person creator who films selfie content on an iPhone, it is the highest-ROI subscription you can buy. **ElevenLabs** is the voiceover layer: Free at 10k characters, Starter $5/mo (30k), Creator $22/mo (100k), Pro $99/mo (500k), Scale $330/mo and Business $1,320/mo (https://elevenlabs.io/pricing). Most creators land on Creator; faceless channels with multiple videos a week land on Pro.
**VEED**, **Pictory**, **Riverside**, **TubeBuddy** and **VidIQ** fill the remaining slots. VEED is the collaborative cloud editor at $25/$45/$95 per month (https://www.veed.io/pricing). Pictory turns long scripts into slide videos: $23/mo Starter for 30 videos, $47/mo Pro for 60, $119/mo Teams (https://pictory.ai/pricing). Riverside is the remote interview recorder: Free, $15/mo Standard, $24/mo Pro, $58/mo Business (https://riverside.fm/pricing). TubeBuddy ($7.20/mo Pro, $39/mo Legend) and VidIQ ($7.50/mo Pro, $39/mo Boost, $79/mo Boost+, $415/mo Max) handle keyword research, thumbnail testing and channel analytics (https://www.tubebuddy.com/pricing, https://vidiq.com/pricing).