What each personalization engine actually does
**Dynamic Yield (Mastercard)** is the closest thing the industry has to an enterprise personalization OS. Acquired by Mastercard in 2022, it bundles on-site personalization, product recommendations, triggered messaging, experimentation, and a customer data layer into one platform. The product was built for retailers running tens of millions in GMV with multiple touchpoints (web, app, email, kiosk). The pricing reflects that — there is no self-serve tier, and the published guidance per https://www.dynamicyield.com/pricing is custom enterprise quotes scaled to GMV and impressions, typically landing between $60K and $300K per year.
**Nosto** is the mid-market workhorse. It started as a product recommendations engine for Shopify and has since grown into a full Commerce Experience Platform with onsite personalization, search, segmentation, and a recently launched GenAI category page builder. The pricing on https://www.nosto.com/pricing/ is the most transparent in the enterprise lane: Essential at $1,500/mo for stores under $1M GMV, Plus at $4,000/mo for $1-5M GMV, and Enterprise starting around $10K/mo for larger merchants.
**Bloomreach Discovery** is the search-and-merchandising arm of the broader Bloomreach platform (which also includes Engagement, the old Exponea CDP). Discovery is built on Loomi, Bloomreach's LLM layer, and competes head-on with Dynamic Yield for enterprise RFPs. Per https://www.bloomreach.com/en/products/discovery the pricing is custom enterprise — typically $60K to $250K per year depending on catalog size, query volume, and modules. **Klevu** narrows the focus to AI search and category merchandising, with transparent tiers from $99/mo (https://www.klevu.com/pricing/) up to custom Plus contracts.
**Algolia AI** is the developer-first option. The core product is a hosted search API with NeuralSearch (vector + keyword hybrid), Dynamic Re-Ranking, and Recommend modules. Pricing is usage-based per https://www.algolia.com/pricing: Free up to 10K requests and 1K records, Build at $0.50 per 1K search requests plus $0.40 per 1K records, and a custom Grow tier. The AI Search add-on (NeuralSearch) is roughly 3x the base search cost.
**LimeSpot** and **Rebuy** are the Shopify-native specialists. LimeSpot focuses on product recommendations and bundles, priced per https://www.limespot.com/pricing at $18/mo plus 0.5% of revenue (Essentials), $48/mo plus 0.5% (Growth), or custom (Premium). Rebuy specializes in funnel personalization — Smart Cart, post-purchase upsells, and AI-driven recommendations — with order-volume tiers per https://www.rebuyengine.com/pricing: $99/mo Starter (≤2,500 orders), $249/mo Scale (≤7,500), $499/mo Pro (≤15K), and $749+/mo Enterprise.