**Being too vague.** The number one issue. 'Make it good' gives the model no target. Say what good means: shorter, friendlier, more formal, a specific structure.
**Asking for too much at once.** A prompt that wants a strategy, a plan, three emails, and a budget in one go produces shallow everything. Break big asks into steps and do them one at a time.
**Trusting facts and numbers blindly.** Models can state wrong things confidently — this is sometimes called 'hallucination.' For anything factual, important, or numeric, verify it yourself. A simple safeguard is to add 'If you're not sure, say so instead of guessing' to your prompt.
**Forgetting the model has no context.** It doesn't know your business, your customer, or last week's conversation unless you tell it in the prompt. Spell out the background.
**Not iterating.** The first answer is a draft. Read it, decide what's off, change one thing, and ask again. Treat it like editing, not a one-shot lottery.