Acquisition: 3 prompts that fill the top of funnel
**Cold email opener prompt:** "You are a B2B copywriter writing cold email openers for [YOUR PRODUCT]. The ICP is [ROLE] at [COMPANY TYPE] who struggles with [PAIN POINT]. Write 3 opening lines (each under 15 words) that reference a specific, verifiable observation about their business — not a generic compliment. No 'I came across your profile.' End each with a one-line setup for a CTA." The key is 'verifiable observation' — it forces ChatGPT away from filler and toward specifics you can actually personalize.
**Positioning vs competitor prompt:** "My SaaS is [PRODUCT] — [ONE SENTENCE WHAT IT DOES]. The competitor I lose deals to most is [COMPETITOR]. Their main selling point is [THEIR CLAIM]. Write a 1-paragraph positioning statement that reframes why our approach wins for [SPECIFIC ICP] — without mentioning the competitor by name. Use contrast language ('instead of X, we...') and end with a concrete outcome metric."
**Pricing page tier rewrite prompt:** "Here are my current 3 pricing tiers: [PASTE CURRENT TIERS WITH FEATURES]. Rewrite the tier names, taglines, and feature bullets using outcome-led language. The buyer is a [ROLE] evaluating tools in a 10-minute window. Lead with what they can DO, not what the feature IS. Keep bullets under 8 words. Flag any features that sound like liabilities."